There are hundreds of ways of spending your money and the next few articles look at some of these.
Online or traditional?
Probably a bit of both. The internet has had a huge impact on the way people find products and services, so get an online presence as soon as you can. This doesn’t mean you necessarily need to spend thousands, but people will find it odd if you have no web presence.
Websites
If you can’t afford to pay for a website you can always look at free methods of having some kind of web presence. Join Facebook and set-up a page, use BT Tradespace or start a blog; all of these will cost you nothing and with some effort can be made to look very professional.
The most important thing is to create something that’s relevant to your audience and they find easy to use.
If you can afford a designer, there are hundreds to choose from, so make sure you put together a brief, outlining what you want, look at some of their previous work and obtain a few quotes. Make sure they know something about Search Engine Optimisation (SEO) and they make the site with a Content Management System (CMS) so you can update it yourself.
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