It was a close shave but the gap’s been filled!

Manchester based PR agency GAP PR and Marketing, has won the public relations contract to promote Max Skincare’s range to the male grooming, beauty industry and general public.

The range’s newest and most innovative product is their self heating shaving balm. When used it actually heats up on the skin, opening up pores and softening the hair follicles to help provide an extremely close shave. It was initially created for men, but has proved extremely popular among women for use on their legs!

Guy Parker, Managing Director of GAP PR and Marketing comments, “Max Skincare is an exciting addition to our growing client-base. We are currently preparing to reveal the celebrity who will be the face of the brand.”

All Max Skincare products are paraben-free, made in the UK and never been tested on animals. The range features: active face wash, hot face scrub, self heating shaving balm and cooling moisturizing crème. More information can be found online at www.maxskincare.co.uk

Guy set up GAP PR and Marketing three years ago, and it has become one of Manchester’s fastest growing Marketing and PR consultancies, with clients including Peter Marcus Hairdressing, Blemish Clinic and The Jahan Group.
GAP PR and Marketing will be working closely with creation adm who have been appointed to carry out Max Skincare’s marketing campaign.

What is marketing and why do I need it?

Marketing is defined in the dictionary as “the business activity of presenting products or services in such a way as to make them desirable”.

It doesn’t matter whether you’re a shop on the high street, a dentist’s practice or a manufacturer on an industrial park, you have to make your products or services attractive to potential buyers or your business will fail.

A large part of marketing could also be referred to as ‘common sense’.

Market, Message, Media

These are the only three things you need to think about:

Market – who are you selling to? Where are they located? What are their buying habits? (web based for example) What choices do they have (your competition)? And so on.

Message – often referred to as a USP or unique selling proposition, (a phrase invented by marketing people to enable them to sound clever) your message must say ‘why should people buy from you?’ as opposed to the other business around the corner.

Media – how are you going to deliver your message? An attractive shop window? Direct mail? Radio adverts? This is the area where most of your money will be spent and where there is a huge amount of choice.

Most people approach these three things in the wrong order; they first decide on the media, then write their message and often don’t think about their market at all.

This usually means they get to spend a lot of money achieving very little and being disappointed with their results. Working through the marketing process the correct way around will save you money.

Learn to say No

Another important skill will be the ability to say no. Many people will approach you with ways to spend your money on all different kinds of marketing; some of them will be very convincing and some will be very wrong for your business.

Try and think how you will feel if you’ve spent your money but had less business from it than you wanted. Will this sink your business or put you in real difficulty? Don’t take big risks unless you’ve thought them through, spread your money over several different activities. Some of the most effective marketing methods are free

Common sense should prevail in all of your decisions.

TV and Radio presenter joins Manchester PR and Marketing company.

Journalist and Radio Presenter Polly Winder is joining the PR team at one of Manchester’s fastest growing Marketing and PR consultancies.

Polly joins GAP PR and Marketing as a PR Consultant – creating and managing existing campaigns, but also with the aim to expand the company further, by gaining new business.

The Manchester market place is something Polly knows well having previously working within the news and presentation team at radio station Galaxy Manchester, and more recently on local TV Channel M.  Before that Polly worked as a broadcast journalist throughout the North West since graduating from The University of Leeds seven years ago.

Polly says ‘I’m excited to join the team at GAP PR, I love working in the Media and moving to the PR side is a very exciting challenge. My on-air role at Galaxy also involved working closely with the station’s marketing team arranging events and ensuring media coverage. I look forward to taking this to a new level by working for a fast growing Marketing and PR firm.

Guy Parker set up GAP PR and Marketing three years ago, and the expansion of the company shows its success. Guy comments that ‘Polly’s TV and radio and experience will be of great benefit to us and our clients.’

Polly grew up in the North West in the Lake District, and has lived in Manchester for over two years.